Website audit

CLIENT

Admiral Markets Group.

WEBSITE AUDIT

Re-design frontpage admiralmarkets.com, make it better in every possible way you can think of. Apply your knowledge of UX, design, content and of course your creativity. Explain your changes and reasons for these changes. You can submit wireframes or ready design, it’s up to you.

Analysis

Website analysis

Used Skills

Development
Design
Analysis

About project

Admiral Markets is an international group of companies with over 14 years experience in more than 30 countries. It will be silly to think that such successful company hires stupid employees who are responsible for copywriting, web-design, analytics and UX.

So, how we did it

So, I don’t believe that UI of the first page is terrible and page has too low conversion. However, we always can try to improve some KPI’s. Even without access to Google Analytics and without solid knowledge about previous attempts of Admiral team.

Therefore, I would like to suggest an approach based on a ‘design thinking’ methodology. This methodology is used by IBM, Xerox, Citrix, McKinsey and other well-known companies.

IT IS A LONG ESTABLISHED FACT THAT

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.

MANY DESKTOP PUBLISHING PACKAGES

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable.

IT IS A LONG ESTABLISHED FACT THAT

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.

CONTRARY TO POPULAR BELIEF

Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock

  • Design thinking approach
  • Free analytic tools
  • Best practices of digital marketing
  • Customer Journey Map (CJM)
  • UX best practices
  • Free photo-bank pictures
  • UI best practices
  • Multiple Custom Widgets
  • SEO tools
  • Brain

14


Work Days

32


Tea cups

Who works on it

Sometimes I consult with my remote team. They are located in different countries. 

I’m one of the good frontend developers with startup experience and working from Tallinn, Estonia.
I don't take part in

ALEX FREEMAN

FRONTEND DEVELOPER
I’m one of the good frontend developers with startup experience and working from Tallinn, Estonia.
Taisiia Berg, Strategical & digital marketing. UX
Skype: blonde.marketing

TAISIIA BERG

CO-FOUNDER, MARKETING & DEVELOPMENT
I’m a digital marketing consultant. Experienced 7+ years in startup & enterprises. Cross-domain background: telco, finance, luxury, e-commerce.