Results. Usability testing of Trading account (MT4 WebTrader Platform)

CLIENT

Admiral Markets Group AS.

OUR TASK

Provide a full cycle of Usability testing from recruiting, testing to analysing.

SOFTWARE & RECRUITING

We provided a UX software for testing, recruited an international focus group.

Used Skills

Usability testing
Recruiting
Analysing

About project of Usability testing

This UX research was provided according to Nielsen Norman Group methodology and has shown that ordinary users (beginners. The stage of design of trading account in 2016) don’t understand how to trade with WebTrader. And the part deals with WebTrader in the trading account should be redesigned. 

See the summary of results of usability testing of Trading account (MT4 WebTrader).

See a reference from Admiral Markets Group

So, how I did it

During this test session…

  • I ask some question about trading
  • Participant do 7 tasks on a website
  • Afterwards, participant fill out short questionnaire to share opinion about this website.

The whole session takes approximately 40 minutes.

The goal of the test is to identify problems on the website. We are not testing participants or theirs skills in any way. We are not a developer of this website, and its developers are not watching performance right now, so user should feel free to express  feelings, emotions and honest opinion about it.

We record everything happening on the screen and voice (without face). Recordings are accessible only in our company, and we will no disclose your real name and contacts.

HOW MANY TEST USERS ARE NEEDED?

Summary: The answer is 5, except when it’s not. Most arguments for using more test participants are wrong, but some tests should be bigger and some smaller.

Doesn’t matter whether you test websites, intranets, PC applications, or mobile apps. With 5 users, you almost always get close to user testing’s maximum benefit-cost ratio.

Jakob Nielsen on June 4, 2012

IN WHICH FORMAT THE TESTING IS POSSIBLE?

In lab or in field: Should you conduct the study at your facility or go to the participant’s location? For convenience, most face-to-face usability studies are conducted in-house, in a lab setting. However, if the users’ actual environment is critical or if it’s difficult to represent the users’ setup, then the travel time might be worth it.

Moderated or unmoderated: Moderated studies tend to provide you with richer design insights and opportunities to probe and ask for clarification. They also are a better source of open-ended comments from the participants. On the other hand, unmoderated studies can be cheaper, quicker, and may provide better access to hard-to-recruit participants.

In-person or remote: In general, we recommend in-person studies whenever possible. When you are in the same room as the participant, the interaction feels more personable and you are able to detect subtle cues, such as body language, much easier. However, sometimes in-person testing may not be feasible — for instance, because you have no travel budget, because you work within an Agile environment, or because users can’t come to you.

Hoa Loranger, Nielsen Norman Group on April 17, 2016

MOTIVATE TEAM MEMBERS

A great benefit of usability studies is fostering collaboration and buy-in. Nothing is more convincing than witnessing how users respond to the interface design. Having stakeholders observe moderated-testing sessions establishes common ground and reduces the amount of time required to communicate and document the findings. Teams spend less time guessing and debating, and more time designing.

Invite stakeholders and team members, and give them plenty of reasons to participate. Food is always a good motivator!

Conducting the study in a traditional usability lab or a simplified usability lab is ideal, but if your team members work in different locations, then offering remote viewing options keeps the activity inclusive.

TOP 10 MISTAKES IN WEB DESIGN

1. Bad Search
2. PDF Files for Online Reading
3. Not Changing the Color of Visited Links
4. Non-Scannable Text
5. Fixed Font Size
6. Page Titles With Low Search Engine Visibility
7. Anything That Looks Like an Advertisement
8. Violating Design Conventions
9. Opening New Browser Windows
10. Not Answering Users’ Questions

Jakob Nielsen on January 1, 2011

  • International focus group
  • 7 testing tasks
  • Testing of desktop version
  • Work language – english
  • Provided by me a software
  • Provided by me a analysis
  • Provided recruiting of participants
  • Provided by me a moderation
  • Provided by me a video
  • Provided by me biscuits

31


Work days

400


Hours

How works on it

All is very easy, here I’ve provide the full cycle myself, but for some cases we need recruiter, moderator, analyst.

I’m one of the good frontend developers with startup experience and working from Tallinn, Estonia.
Let's talk

ALEX FREEMAN

FRONTEND DEVELOPER
I’m one of the good frontend developers with startup experience and working from Tallinn, Estonia.
Taisiia Berg, Strategical & digital marketing. UX
Skype: blonde.marketing

TAISIIA BERG

CO-FOUNDER, MARKETING & DEVELOPMENT
I’m a digital marketing consultant. Experienced 7+ years in startup & enterprises. Cross-domain background: telco, finance, luxury, e-commerce.