I spend 1h in a day for a week to support and update + 2h to communicate with client and report. During 8 weeks of advertising campaign I spend 56h + 40h (on the first step).
Duration – 2 months (Luxury segment)
Real orders – 586. 30% orders reached by advertising. Every order reached by advertising costs 170 Rub = 2.7€
CTR ~ 3,5%. Avg.CPC ~ 0,12€ = 7,76 Rub. Average order value = 500€.
Avg. quantity orders in a day 9. Impr. = 91 259
Pay attention this results without labor cost.
The first setting takes 1-2 week (40h), after that, I check it with real ads. On the second step, I improve the setting and start global (or large region) advertising campaign.
I spend 1h in a day for a week to support and update + 2h to communicate with client and report. During 8 weeks of the advertising campaign, in general I spend 56h + 40h (on the first step).
About the client.
BABOCHKA company has been a significant part of the luxury goods market in Russia since 1988. The company opened its first private boutique in Saint Petersburg, at the moment it is a chain of more than 100 Italian, French, American and English brands.
8 monobrand boutiques and shop-in-shop stores of the leading world brands — Armani Collezioni, Brioni, Emporio Armani, Ermenegildo Zegna, Fendi, Lanvin, Loro Piana and Valentino.
The last one is above 2000m and it is developed on 2 floors: on the 1 floor there are the monobrand stores of Chanel and Fendi separated by the Art Gallery.
On the 2 floor a big multibrand store for man and lady presenting top level fashion brands and several different categories of products including books, gadgets, toys, fragrances etc.