€500 campaign that generated €90’000 revenue in 2 months

BABOCHKA

Antre LCC.

OUR TASK

Set Google Adwords, Analytics, Search Console, Shopping accounts. Develop all digital campaigns. Context & Display advertising.

Advertising & settings

All tasks deal with code ads design were provided mostly from  our side.

Who works on it

I spend 1h in a day for a week to support and update + 2h to communicate with client and report. During 8 weeks of advertising campaign I spend 56h + 40h (on the first step).

Duration – 2 months (Luxury segment)

  • Daily budget 8 €
  • 2 months budget 426 €
  • 13 groups with 5 ads in each
  • Location – Russia & CIS
  • Context advertising & Display ads
  • Without remarketing & Google shopping

Real orders – 58630% orders reached by advertising. Every order reached by advertising costs 170 Rub = 2.7€

CTR ~ 3,5%.  Avg.CPC ~ 0,12€ = 7,76 Rub. Average order value = 500€. 

Avg. quantity orders in a day 9. Impr. = 91 259

Pay attention this results without labor cost.
The first setting takes 1-2 week (40h), after that, I check it with real ads. On the second step, I improve the setting and start global (or large region) advertising campaign.
I spend 1h in a day for a week to support and update + 2h to communicate with client and report. During 8 weeks of the advertising campaign, in general I spend 56h + 40h (on the first step).

About the client.

BABOCHKA company has been a significant part of the luxury goods market in Russia since 1988. The company opened its first private boutique in Saint Petersburg, at the moment it is a chain of more than 100 Italian, French, American and English brands.

8 monobrand boutiques and shop-in-shop stores of the leading world brands — Armani Collezioni, Brioni, Emporio Armani, Ermenegildo Zegna, Fendi, Lanvin, Loro Piana and Valentino.

The last one is above 2000m and it is developed on 2 floors: on the 1 floor there are the monobrand stores of Chanel and Fendi separated by the Art Gallery.

On the 2 floor a big multibrand store for man and lady presenting top level fashion brands and several different categories of products including books, gadgets, toys, fragrances etc.

I’m one of the good frontend developers with startup experience and working from Tallinn, Estonia.
😉

ALEX FREEMAN

FRONTEND DEVELOPER
I’m one of the good frontend developers and working from Tallinn, Estonia.
Taisiia Berg, Strategical & digital marketing. UX
Skype: blonde.marketing

TAISIIA BERG

CO-FOUNDER & BUSINESS DEVELOPMENT DIRECTOR
I’m an digital marketing consultant. Experienced 7+ years in startup & enterprise environment. Cross-domain background: telco, finance, luxury, e-commerce.