In this project client has chousen a template for website. But anyway to customise it, was needed programming resources to change WordPress template. We solved the all programming challenges with integration, plugins, special blocks, menu and etc. All content was provided by client with partial analysis from our side.

After client’s sign off the website, channels, passwords were conveyed to client. Until now client themselves manages and maintains it.

Issues and challenges:

  • Develop a landing page or an easy website (on WordPress platform) with main services to check inside Spain travel and immigrants’ market needs.
  • Deploy PayPal, Visa, Mastercard systems, messengers (WhatsApp, Skype, Viber) & online consultant widget at the website.
  • Deploy SEO, Google Tag manager plugins, crossposting of content from Instagram to the website and Facebook.
  • Integrate the Instagram posts to the website.
  • Create a content plan and launch social media channels in Facebook & Instagram.
Project took 225 hours.

Don’t forget to see in full screen mode.

This is again a summary of marketing promotion strategy for 2 flower shop in 2 different countries – Switzerland – Zurich & United Kingdom – London.

Here I consider as digital channels as well offline or print advertising channels in the context of two countries.

This summary was an urgent task wherefore it took 24 h or less.

Some recommendations could be implemented at the current moment.


Don’t forget to see in full screen mode.

It’s a proposal (without prices) 🙂  for a local swiss startup, as an example, how we can help with organisation of events.

Product:

Extraordinary experience by taking part in a dinner with Contemporary art and Modern cuisine.

Goal:

Sale of 60 places per day = 180 tickets. With price of ticket from 145 CHF (4 courses)


Don’t forget to see in full screen mode.

This is results of 1 mouth work. In general, it’s technical tasks deal with SEO, UX and advertising for shop.greenteg


Read about project or here about what was before

Don’t forget to see in full screen mode.

Marketing strategy summary was built for U-Value Kit (measures the insulation quality of a building).

Estimated time – 2 weeks.

About product

Heat Flux Sensor and two temperature sensors. This approach is standardized in ISO 9869, ASTM C1046 and ASTM C1155

1. Table Look-up (Building Catalogue)/ U-Value Calculation
There are complex databases containing λ-Values of generic building elements ordered by element material and/or year of construction. With these databases, the U-value of a building envelope (e.g. wall) is calculated by adding all materials contained within the specific element (e.g. specific wall = 20cm concrete + 20cm glass wool). While this method is very simple and quick, it does not produce an accurate U-Value, only an approximation.

2. Thermography (i.e. Infrared imaging)
This approach shows the thermal radiation of an object and produces an image showing spots with higher and lower radiation. It does not produce a U-Value, it just produces an image.

3. Multiple Temperature Measurement
This approach is based on three or more temperature measurements on both inside and outside of a building element. While this approach produces a U-Value, it needs a minimum temperature difference of 10 °C between the inside and outside to work and it is assumend that the thermal boundary resistance is constant.

 


 

About greenTEG AG (Switzerland)

greenTEG AG was founded in 2009 as a spin-off of the Swiss Federal Institute of Technology (ETH). The company develops, manufactures, and markets thermal sensors for heat flux and laser power/position measurements and provides consulting on the thermal integration of its products. Today, greenTEG supplies OEMs as well as scientists in corporate and university labs around the world with its unique products. The greenTEG team consists of 15 specialists in engineering, materials science, physics, and electric engineering. All sensors are fully developed and manufactured in Zurich, Switzerland.

This is a summary of results of usability testing of Trading account (with MT4 WebTrader).

This UX research was provided according to Nielsen Norman Group methodology and has shown that ordinary users (beginners. The stage of design of trading account in 2016) don’t understand how to trade with WebTrader.

And the part deals with WebTrader in the trading account should be redesigned.


I’ve organized every stage of testing including recruiting of users.

Whole testing & analysis of results were provided by myself.

All preparations took 1 month + 4 weeks testing + 2 weeks analyzing.
working 40h/week, total time 400h

PPC promotion in Luxury goods. This is an example what I can do using only Google Adwords & Analytics. Without remarketing & DNS (Settings is being completed)

A client is a chain of offline luxury boutiques with online shop.

Conditions:
Duration – 2 months (Luxury segment)
Daily budget 8 €
2 months budget 426 €
13 groups with 5 ads in each
Location – Russia & CIS
Context advertising & Display ads
Without remarketing & Google shopping

Result:
Real orders 586.
30% orders reached by advertising
Every order reached by advertising costs 170 Rub = 2.7€
CTR ~ 3,5%; Avg.CPC ~ 0,12€ = 7,76 Rub
Average order value = 500€
Avg. quantity orders in a day 9
Impr. = 91 259


Pay attention this results without labor cost.
The first setting takes 1-2 week (40h), after that, I check it with real ads. On the second step, I improve the setting and start global (or large region) advertising campaign.
I spend 1h in a day for a week to support and update + 2h to communicate with client and report. During 8 weeks of the advertising campaign, in general I spend 56h + 40h (on the first step).

This is one of my work and an example of mobile app (Mercify) promoting strategy.


Don’t hesitate and ask me about all details!

A homescreen of yours app has to allow the user to solve main tasks and give him an expectable content.

Provide an understandble and logical navigation that includes tips about how to use yours app, don’t forget about menu bar. Make visible the main navigation & content and the all another content should be hidden, but left for user an opportunity to tap or swipe it.

No doubt user prefer to click via mobile app than a mobile website because apps have an easier navigation.

A screen space of app is limited therefore use logo accurate. Don’t put into every screen to cime back user to home screen! User has already loaded yours app and knows about your brand. That means you should use an icon or color instead full brand name.

For a new brands will very important to use a clear navigation with a priority user journey. On the step when user has already loaded yours app, first of all, you need to satisfy their expectation of brand and offer.

To adopt new users, new company has to give reasons them why they have to use app, in the same time well known brands need to differentiate from the competition. Especially it concerns price, discounts, features, fulfillment, customer service, luxury, heritage, etc

Thus apps have to have a tasks-oriented navigation with primary functionality and content, whole another content and functionality should be awailable by a swipe from a menu, above, aside or below the screen

Blonde Marketing. Mobile App UX best practices by Google. Homescreen & Navigation

Don’t forget to provide menu accessible from all app levels. Allow user to click on a visible menu icon, or swipe across to reveal the menu list, at every level of the app (except possibly in an eCommerce checkout that is quarantined), to ensure they can navigate quickly. Try to avoid any complicated structures in the navigation especially as in retail marketplaces or content aggregators.

There are possible 2 variants on the first use of the app before begining of navigation:

  • the menu drawer could be revealed by default in order to display the breadth of content and organisation.
  • or to hint that there is a menu drawer available but off-screen, e.g. by quickly showing and then hiding it.

Don’t locate the bar and tab bar at the bottom only at top of the screen in Android apps.

At the bottom of the screen – Android displays system navigation controls – they could cause confusion and harm navigation.

Blonde marketing. Menu mobile app

In this case the long app screens don’t have dead-ends therefore users continues to immerse themеselves in reading.

Make sure that when users reach the footer they can continue to
explore, and don’t face with dead-ends that cause them to reject the app. Your app should provide a:

  • Back to TOP button – Search field at the top of the screen where displayed few navigation options to encourage users to continue exploring.
  • Also you may offer an infinitely scrolling screen, (for example eCommerce apps are displayed items as part of a flow of content)

 

Pay attention to Menu list should be short

Maximum 7 or it may be longer but must have clear sections (e.g a retail apps contain the menu sections & links: Shop (gender, department, sale, etc.), Account (basket, sign-out, etc.)).

You may choose different ways to design a menu list, don’t forget it should be clear for target user. Menu has not include terms users won’t understand. An order of menu items should be based on popularity of them. Forget about Carousels like on websites – in 98% users drop-off between the 1 and 2 screen (source: Erik Runyon).

MEASUREMENT

  • Bounce Rate
  • Time on screen: this should be minimal to understand users found what they were looking for or not
  • User actions: click maps will show what users ‘click’ on. Check navigation reports to see the most popular % content
  • Errors: track errors in your app per device / OS, analyse and provide products support

It’s just an interesting infographic

Visual Marketing Trends 2016. infographic

Visual Marketing Trends 2016. infographic

 


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