Our approach based on Design Thinking Methodology. This methodology is used by IBM, Xerox, Citrix, McKinsey and other well-known companies.

Design Thinking methodology

Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

Design thinking as a process for problem-solving helps “thinking outside the box”.


Nobel Prize laureate Herbert Simon outlined one of the first formal models of the Design Thinking process in 1969 original text on design methods, “The Sciences of the Artificial,”

There are many variants of the Design Thinking process in use today, and while they may have different numbers of stages ranging from three to seven, they are all based upon the same principles featured in Simon’s 1969 model.

We concentrate on the 5-stage model proposed by the Hasso-Plattner Institute of Design at Stanford – is the leading university in sphere of Design Thinking. This model includes the 5 stages of Design Thinking: Empathise, Define (the problem), Ideate, Prototype, and Test.


The first interpretation has been described by Tim Brown, CEO of IDEO, at a TED lecture, though his blog also considers the second interpretation.

The limits of the first kind of design thinking in business are also being explored. Not all problems yield to design thinking alone, where it may be a “temporary fix”. Design thinking companies including IDEO and Sense Worldwide are responding to this by building business thinking capabilities.

Tim Brown has argued that design thinking is now widely, but sporadically, used in business. He argues that competitive advantage comes from sustained use of design thinking, from becoming “masters of the art.”(Harvard Business Review)

In organization and management theory, design thinking forms part of the Architecture/Design/Anthropology (A/D/A) paradigm, which characterizes innovative, human-centered enterprises. This paradigm also focuses on a collaborative and iterative style of work and an abductive mode of thinking, compared to practices associated with the more traditional Mathematics/Economics/Psychology (M/E/P) management paradigm (Andrew Jones, 2008). The Innovation Acid Test. Axminster: Triarchy Press. p. 20.).

A study by the London Business School (John Howkins,  2003) found that for every percent of sales invested in product design, profits rose by an average of 3 to 4 percent.

Company Skills

  • Digital strategy consulting
  • Adwords, Bing – setting & advertising
  • Analytics, Kissmetrics – setting
  • Google Shopping setting & advertising
  • Google Tag manager setting
  • Advertising in social media
  • UX testing (Desktop & Mobile App)
  • UX/UI design (website, landing page)
  • WordPress website support
  • WordPress template customisation

Our Clients

Companies we worked for before, and brands we were engaged with.